SWAF-10-9K-Jesse-James-English-video-en_US.mp4
GFX: Ultra 9K
GFX: Sherwin Williams Automotive Finishes
(An old classic car sits in the middle of a field)
(Jesse James walks into his garage with two small dogs following him. His garage is filled with cars, tools, bikes, and metal parts.)
GFX: Jesse James � West Coast Choppers
(Close ups of mixing and spraying a deep blue paint, buffing a fender)
[00:00:38] One by one, they banned everything, acrylic enamel was gone. Lacquers were gone. And then new urethanes, and then they were going to get rid of solvents, so. So I always kind of like to beat the train to the station, you know, switch and learn the system now and really, honestly, with the Ultra 9k, there's really no difference. It's not any kind of transition with it. We just paint it. It's just paint now. You know, I remember 20 years ago, oh my God, the paint's got water in it. And now it's just it's actually probably better than the stuff we were using. The better quality sprays easier. We just spray. It's beautiful and lays on there nice and has enough meat that you can cut it and polish it up. Relationships like my relationship with Cosmoski, there's been all these new paint and candy colors and all this stuff. But I've been using that since the 1980s and I built a bike for him in 1996. I could have probably made money switching and then but I like John. I like that paint. I know it. And that's you know, I'm loyal. It's not always about money and who can do more for you or whatever. It's about relationships and partnerships. And I think, like with our whole new Sherwin-Williams system, you know, I want it to be like a relationship where we they lean on me and they need stuff that I do. And, you know, I want to. I don't want ever to be a relationship where I'm holding up this stuff, like use this stuff. These guys gave me money, you know, because people would see right through that. And it's like. We use something, it's going to be the best, and I think especially the guys at the store, like they're they're here every other day and like they're here at 7:00 in the morning, they're here, you know, and I think it's kind of -- Sherwin-Williams, I think since they have so many locations that are stationary in areas all over the United States, it's kind of like an old school step back to where you had roadrips and you have they're not just some catalog that you order stuff and they ship it like you never talk to anybody. No, these guys are here, whether they need to be or not, just checking in to make sure, you know, Jesse and Daren and have everything they need to keep going. And I think that kind of relationship and that kind of customer service, I would pay more for it. You know, honestly, like I'm not trying to get it cheaper. I'm just I want to support people. I think that support me 100%.
(An old blue car sits, unpainted)
(A technician sprays blue paint onto the unpainted car)
We're pushing to try to finish this car that we've been working on for a couple of years. This forty nine push to get it done for the booth. And it just the all these other projects, timing didn't work out. And I was kind of looking at my car just sitting there and it's like, what if we just freshen this car up and use it because it's an iconic car and it's never been anywhere. And then like we do everything, we ended up stripping and repainting the whole car and disassembly. Once we started finding flaws, then we like that's just respray it. So we're on the tail end of that now.
GFX: Ultra 9k � www.sherwin-automotive.com
(Facebook, Instagram, Youtube, Twitter logos at the bottom of the screen)
