Thinking In Color
GFX: At Sherwin Williams, we believe we can create any color imaginable. We wanted to show the world how. Knowing Architects are always looking for new ways to be inspired, we introduced the first-ever opportunity to unlock colors created by the mind.
GFX: Thinking In Color � An immersive experience by Sherwin-Williams.
(A man stands in a crowded gathering wearing a thin black headband.)
GFX: Sean Sullivan � Technology Creative Director
Sean Sullivan [00:00:26] This technology didn't exist before we really had to create it from scratch. Thinking In Color is an experience a way to produce a spectrum of color based on EEG signals.
(People working on high-tech computer programs)
GFX: We developed brain-wave monitoring technology to generate hues based on brain activity.
(A woman stands in a crowd wearing a thin black headband)
(Colors swirl on a tall LCD screen)
GFX: Displayed on a custom 17-foot monitor
GFX: Evan Gannon � TouchDesigner Artist
Evan Gannon [00:00:50] What the brainwave headset does it both look at how much brainwave activity you have in the theta, alpha, beta, and gamma, and then it will give us an amount readout of those so that your brainwaves are actually creating the colors that you see on screen.
(A crowd of people mingle at a bar)
GFX: For the first time, we connected architects with colors they had only dreamed about.
GFX: Mike Bourdeau � President-Global Coil & Extrusion, Sherwin-Williams
Mike Bourdeau [00:01:11] At any one time we have twenty thousand active colors that we're selling and our database of formulas is fifty thousand colors. We're looking for architects to give us any color that they want and we'll match it.
(Guests hold up colorful printouts of their colors)
Event Guest [00:01:24] I didn't know this technology existed. I was just looking at the animation of the colors moving around. I just kind of got lost in them. Definitely a unique experience.
Mike Bourdeau [00:01:35] To do something involving color and innovation fits into our DNA.
GFX: Since its debut, over 2000 participants have experiences Thinking In Color and its more than 16 million possibilities.
(Many social media posts and articles about Thinking In Color are displayed)
GFX: Showing the world that if they can dream it, Sherwin-Williams can create it.
GFX: Introducing Architect Series inspired by Thinking In Color.