Thinking in Colour

Duration - 2:1

Thinking in Colour, the first-ever immersive colour experience from Sherwin-Williams, uses brainwave-sensing technology to create colour palettes as unique as users' thoughts. See how Sherwin-Williams brought Thinking in Colour to life at the AIA Conference on Architecture 2018 in New York City.


What if the human mind could create colour? What if you let your mind wander, and whether your thoughts were relaxed, frenetic or somewhere in between, the result created a colour palette specific to how you think?

Now, it’s possible.

Thinking in Colour, the first-ever immersive colour experience from Sherwin-Williams, uses brainwave-sensing technology to create colour palettes as unique as users' thoughts.

The concept is simple: put on the brain-sensing headband, let your thoughts go where they will, and see the spectrum your mind creates — in real-time and in living colour. Each user’s palette is unique to them.

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