Global Color & Design Center

Let us help you design your next great finish.

Download Brochure

If you're looking for ways to enhance and protect the beauty of wood while bringing finishes to market that meet your customers' needs, the Sherwin-Williams Global Color & Design Center (GCDC) is the perfect place to start to start. Inspiration and innovation collide at this center in Greensboro, NC.

Here you get insights into the latest color and coating trends and can define your own coatings and their implementation in production in joint workshops - we are there for you. Our color and design experts are fully immersed in their craft - bringing out the natural beauty of wood and helping you bring consistently on-trend finishes to market.


For more than 150 years we have been contributing to the success of our customers in various industries:

  • Residential, contract and hospitality furniture
  • Kitchen and bathrooom
  • Floor coverings
  • Products for construction
Video showcasing the sherwin-williams global color & design center
Play Video


Trend Forecasts:

The experts at our GCDC don't just observe trends - they are right in the middle of it, experiencing them every day, studying what influences them and turning them into color forecasts that are tailored specifically to you and your industry. As the market for lacquered wood products continues to grow, our color experts know what's trending for both pigmented and stained finishes.

How long a trend lasts depends on the product: consumer preferences are always changing, but our team never sleeps. Knowledge gleaned from ongoing market research drives our innovation in development - whether it's industry-leading custom formulations, proprietary coatings, or proven techniques such as B. glaze and structure effects, metallics and much more. We are able to respond quickly so you can meet deadlines on demanding design processes.


Color Advice:

The experts at our GCDC are your true partners in product development. Using data from the industries we serve and architectural paint data from more than 4,800 Sherwin-Williams paint stores across North America, we know exactly what's selling and what will sell for years to come. Sit down with one of our experts and we'll discuss what changes can be made to the colors and finishes you offer. As part of a personal analysis of the color palette*, we check your current range of colors and show you ways to optimize your range and achieve the best results.

* Available to select customers 


Our skilled team of color designers at the Global Color and Design Center are constantly innovating to help our customers improve the quality of their finishes, naturally tailored to their performance and process needs. Our color and design tools, coupled with our extensive industry knowledge, always give manufacturers access to best-in-class surface solutions.

Lauren West

Global Color & Design Director, Sherwin-Williams

Research and Development:

It's not enough to show trends - our team works with you to make tomorrow's trends a reality, today. The GCDC is part of a fully functioning wood processing plant. Visit our applications lab where we can recreate your fabrication conditions, application methods and substrates - allowing us to bring your desired finish to life. We can also provide you with technical expertise and advice to make your finishing line more efficient and cost-effective. Our partnership goes even further: If you wish, we can offer your team practical training seminars* and help you to develop color standards so that your new look is consistent and reproducible.


Let's Connect

Interested in learning more about how we can help you stay one step ahead of the trends with the next great finish? Get in touch to learn more - we love to collaborate!

Contact Us

Back To Top