Sherwin-Williams Produces New Series of Videos with Mercedes-AMG PETRONAS Formula One Team
(CLEVELAND) Oct. 30, 2025 — Sherwin-Williams, the approved automotive paint and coatings supplier for the Mercedes-AMG PETRONAS Formula One Team, announces a new video series showing mutual commitment to the innovation, performance and sustainability of their partnership.
Filmed in the team’s Brackley, England, headquarters — with clips from races around the world — the Mercedes-AMG PETRONAS Formula 1 Team members explain and demonstrate the meticulous process of what goes into preparing and painting its high-performance vehicles before every race, as well as the finite detail that goes into the preparation and application utilizing Sherwin-Williams Ultra 9K® paint.
“We’re proud to continue supporting the Mercedes-AMG PETRONAS Formula 1 Team with our exceptional products, and this new video series examines in detail the essence, drive and professionalism of the team and its craftsmen,” says Anthony D’Acquisto, Global Vice President of Marketing, Automotive Finishes Division, Sherwin-Williams. “Both companies share an unwavering commitment to achieving ultimate performance, whether that be with our coatings or on the track.”
Working with Sherwin-Williams and taking advantage of the vast expertise has been a great partnership experience. Both companies push the boundaries of technological and product performance.
Sherwin-Williams Ultra 9K is an innovative, original equipment manufacturer-approved waterborne basecoat system that includes 64 pigment-rich toners and is supported by high-performing undercoats and clears in the Ultra System.
The new video series demonstrates three different stories of the paint selection, preparation and application process:
- Episode 1 — Proven Track Record: Focuses on shared values like consistency, reliability and quality, along with global support and a partnership built on trust.
- Episode 2 — Prepping for Performance: Demonstrates the Ultra 9K application process on the race car, highlighting its contribution to the car’s durability, lightweight performance and enhanced aerodynamics — no matter where in the world the race takes place.
- Episode 3 — Painted Perfection: Showcases the range of Sherwin-Williams products on the car, including their color formulation expertise, consistency and reliability. The team notes, “When they roll out of the garage, we want them to be looking their best when they hit the circuit. It’s what the world will see, and we want our car looking the best at all times.”
A Proven Track Record
In the first video, Sherwin-Williams reinforces its trusted partnership with the Mercedes-AMG PETRONAS F1 Team, now in its third year. The Company’s proven track record of excellence and commitment to customer satisfaction is evident through its delivery of high-performance products and responsive service. The Mercedes-AMG PETRONAS F1 Team highlights the adaptability and reliability of Sherwin-Williams, which are key to minimizing downtime and maintaining peak performance in the fast-paced, global world of Formula 1. Built on trust, the partnership continues to thrive through seamless collaboration and mutual support.
Prepping for Performance
The car is painted before every race, so it’s crucial that the team uses reliable, high-performing products, like Sherwin-Williams Ultra 9K. This video points out the priorities leading F1 teams’ demand from their automotive paint suppliers:
· Durability: High-quality paint provides a protective layer that helps prevent damage to the car's body.
· Reliable in all temperatures: Heat-resistant paints help maintain the car's appearance and structural integrity.
· Less weight: In racing, every ounce counts. Specialized paints are formulated to be lightweight, ensuring they don't add unnecessary weight to the car.
· Aerodynamics: The paint finish on a race car must be smooth and even to ensure optimal airflow.
Painted for Perfection
Why is the Mercedes-AMG PETRONAS F1 car painted versus wrapped? The team answers in this video, and walks through different Sherwin-Williams products and how they offer a greater level of consistency, durability and smooth finish. It also features color formulation and sustainability (less coats utilized and an eco-friendly clearcoat).
For more information:
· Mercedes-AMG PETRONAS Formula One racing team, visit https://www.mercedesamgf1.com/
· Sherwin-Williams sponsorship of the Mercedes-AMG PETRONAS Formula One Racing Team, visit Mercedes-AMG PETRONAS F1 Team | Sherwin-Williams
· Sherwin-Williams Ultra 9K, visit https://bit.ly/3uDXBU1.
Sherwin-Williams Automotive Finishes, visit https://industrial.sherwin-williams.com/na/us/en/automotive.html
About Sherwin-Williams Automotive Finishes
Sherwin-Williams Automotive Finishes, a division of the Sherwin-Williams Performance Coatings Group, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and commercial refinishing, aerospace and fleet refinishing industries. From Ultra 9K™ Waterborne Basecoat System to GENESIS® and Fastline®, Sherwin-Williams Automotive Finishes specializes in providing high performance interior and exterior coatings, and collision repair products to its customer base including automotive jobber distributors, collision repair facilities, dealerships, fleet owners and refinishers, production shops, and original equipment manufacturers.
Today with more than 170 company-owned stores in the U.S., Sherwin-Williams Automotive Finishes is dedicated to providing customers with superior products and services, as well as technical training and business consulting ranging from collision repair design services to innovative technologies for shops to drive in-process quality and manage inventory and production. For more information, visit www.sherwin-automotive.com.
About Mercedes-AMG PETRONAS Formula One Team
Mercedes was born to race - and we've been doing it since 1901. Today, the Mercedes-AMG PETRONAS F1 Team competes at the pinnacle of motorsport: the FIA Formula One World Championship.
The pioneering spirit of our company founders lives on in our commitment to innovation and performance. As the world's original automobile manufacturer, Mercedes-Benz has defined the cutting edge of technology for over a century. Today, our F1 team exists to demonstrate the best of the brand's performance on the global stage.
Based in Brackley and Brixworth, UK, over 2,000 committed team members work with a singular mission: to win the world championship. From 2014 to 2021, we secured a record eight consecutive Constructors' Championships, and we are hungry for more.
Our journey is not just about performance on the track; we also strive to make a positive impact on the world and inspire future generations. We are proud signatories of the Climate Pledge, and we are leading the way in building a more sustainable and inclusive sport.
For more information, please visit www.mercedesamgf1.com.