The Florenza Italian Series combines Italy’s renowned artistry, innovation, and high-end performance with the trusted expertise, color authority and partnership of Sherwin-Williams.
Florenza Wood Coating Products
Experience a Renaissance of Performance
These innovative wood coatings are easy to apply, look beautiful and are designed to perform at the highest level to match the performance and aesthetics you and your clients demand. Formulated and manufactured in Italy and supplied throughout North America, these premium wood coating systems powerfully blend timeless Italian innovation and high-end performance with the unrivaled color expertise and world-class support of Sherwin-Williams. Put simply, the Florenza Italian Series is designed for manufacturers and finishers who demand the best.
1K Water-Based
This bio- and water-based interior category combines the safety and disposal benefits of waterborne technology with one-component simplicity.
2K Polyurethane
2K solvent-based polyurethane is a two-component solvent-borne solution that delivers a traditional appearance and outstanding coverage.
2K Water-Based
Our two-component finish combines supreme performance and aesthetics with the safety and environmental benefits of waterborne technology.
Natural Look Topcoat
Our 1K waterborne natural-look topcoat is a clear self-sealing topcoat that provides a finish highlighting the wood grain with a high-demand aesthetic appeal.
2K Acrylic
Our two-component solvent-based acrylic interior topcoat and sealer systems offer the maximum clarity, color stability and performance.
All Florenza Products
Explore the full range of premium, high-performance interior wood finishes and expertly crafted products from Florenza™ Italian Series.
The essence of Italy is better captured than explained. You know it when you see it. The quality is unmistakable. The artistry is incomparable. The beauty is indescribable.
The Florenza Coating Advantage
Whether it’s kitchen cabinet, furniture, architectural millwork, or other high-end interior applications, Florenza Italian wood coatings will save you time, offer you valuable flexibility and ease operational concerns. Want to learn more? Schedule a demo or consultation with one of our coatings experts.
Timeless Color
Wood Finishes That Outlive the Moment
With a deep understanding of color theory and a passion for timeless Italian style, Sherwin-Williams® Florenza™ Italian Series offers custom color palettes and expertise, with the ability to color match or create proprietary finishes by design. A testament to Italy’s renowned design heritage, our global experts blend color knowledge with attention to detail, to help you deliver palette-perfect results. And our Color Express System, present in every Sherwin-Williams Industrial Wood facility, can accurately and repeatedly deliver this color on demand.
Basket Beige
A mid-tone beige torn from aged neutral hemp and linen canvases
Sage Green Light
A grayish-green that summons visions of forests and landscapes
Rookwood Red
A moody, romantic red conjured from memories of old-world oxidized earth
Morris Room Gray
A creamy, warm, neutral gray that creates the ideal backdrop for artistry
Evergreen Fog
A cool greenish-gray, inspired by the sumptuous fabrics of the renaissance
Navajo White
A bright, attention grabbing highlight that offers a bold yet creamy accent
Latte
A rich beige with deep undertones that bring a warm neutrality
Niebla Azul
A rich sky-like mid tone blue that inspires light, lofty optimism
SWG013543
A medium-dark brown with highlights of handwork and burnishing
SW017199
A trend-forward light stain that errs on the side of natural with a warm, sun-bleached effect
SWG015823
A mid-tone brown with depths of layering and subtle tonal cerusing
SWG015202
A light-medium brown with warmth underneath that shines through the grain
Snowbound
A clean white with a muted warmth of historic coastal structures
Distance
A muted blue with underlying slate grays creates a beautiful, nuanced horizon pulling from the depth of the oceans and surrounding mountains
Cascades
A jewel-like teal breathes life to the vision of where ocean meets land
Recycled Glass
A muted, airy, sea glass green speaks to the fresh, constant growth of ocean surrounded foliage
Rookwood Terra Cotta
A muted citrus tone of red-orange that envelops with warmth
Drift of Mist
A warm, silvery tone with great reflectivity represents the glistening of water under a warm Italian sun
Tidewater
A wave-inspired greenish-blue evokes pictures of clear water
Roman Column
A beautiful, off-white linen gives color definition of historical structures' natural sandiness
SWG017191
A light, sun-kissed and joy-filled hue
SWG017510
A neutral dark-brown that adds striking contrast and impact
SWG017033
A light, nautral, barely there stain
SWG014858
A well-balanced, luxurious walnut tone
Spicy Hue
A clay-red color representative of monumental architecture
Olive Grove
A green tone with slightly yellow undertones that serves as a reminder of the old and new herbage growth
Accessible Beige
A neutral beige inspired by the warm marble popular in ancient sculptures
Tres Naturale
A light, warm tan found in stones and clays used to construct the greatest architecture of antiquity
French Roast
An exquisite warm brown elicits pictures of intricate woodworking
Creamy
A warm, off-white reminiscent of Roman textiles
Bosc Pear
A striking gold gives due recognition to wheat, a lifeline of ancient times
Mexican Sand
A mid-tone beigy-brown that evokes the elemental aspects of city streets of Rome.
SWG016367
A modern, desaturated cherry for optimal neutrality
SWG017427
A forward-facing natural hue with subtle lightness
SWG017168
A palatial warm-neutral beige that blurs into the grain
SWG016482
A light mid-tone stain that is both simple and layered
Toile Red
A red with hints of beige speaks to the heart of renaissance pieces
Gallery Green
A mid-tone green with cool undertones and a touch of gray captures the romance of the natural world alongside elements of fashion
Storm Cloud
A gray-blue with glimmers of whiteness offers a rich, moody color
Carnelian
A plush, jewel-tone typifying notoriety or royalty with its rarity
Egret White
A bewitching neutral implicative of the stone-clad renaissance home
Urbane Bronze
A dark, brownish gray gives representation to the low lighting of fortresses and coolness of the atmosphere
Warm Stone
A gray nearing taupe with the immense warmth of textiles
Riverway
A rich, moody bluish-gray that captures the essence of jewel tones with an appealing lightness
SWG017161
A subtly textured organic finish that leans into natural beauty
SWG016534
A moody dark-brown stain that highlights the grain
SWG017164
A soft, dark finish with a dry feel
SWG011341
A subtly textured organic finish that leans into natural beauty
Pure White
A take on the white facades that beautifully reflects the waters of Capri
Green Sprout
A gentle green that beautifully imitates the fragile yet strong vegetation springing from the mountainous terrain
Upward
An atmospheric blue gives nod to a picturesque sunrise
Naval
A classic coastal blue gives attainability to the richness of the deep water surrounding the Faraglioni di Capri
Caribbean Coral
A pinky-orange becomes neutral as it echoes throughout the island
Oyster White
A rich white with warm undertones reminiscent of the limestone cliffs illuminated by Capri sunshine
Forward Fuchsia
A striking pinkish-purple inspired by Capri’s iconic Bougainvillea flowers
Slow Green
A cool, pastel green of the sparkling spray of oceanic waves crashing ashore
SWG017428
An impactful light tone filled with richness
SWG017167
A faded, faux-bleached hue that brings forth a sense of airiness
SWG014768
A light neutral with romantic, tonal cerusing
SB007
A truly bare-bones finish with minimal pigment for maximal impact
Unmatched Service & Support
The Sherwin-Williams Advantage
From technical support to supply chain reliability, Sherwin-Williams Florenza Italian Series brings unmatched service and expertise to provide world-class coatings here at home. We maintain authenticity by designing, formulating and manufacturing in Italy and importing through the Sherwin-Williams vast facility network in North America. This means faster delivery and responsiveness, trusted service and the technical knowledge to help achieve the desired Italian wood finish.
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Expertise That Isn't Worlds Away
Our team is always here to help your business
- Gain production efficiencies
- Enhance product quality
- Eliminate color or application inconsistencies
- Capitalize on ever-shifting consumer trends
- Achieve better business results
- Experience fast lead times and ready availability
Get a Consultation Today
Ready to enhance your coating process?
Fill out this quick form to connect with a Sherwin-Williams coatings expert. Our specialists will guide you in selecting the best products for your business while identifying key opportunities to improve efficiency and performance.
Here's what you can expect:
- Initial Call – A Sherwin-Williams representative will reach out within three business days to understand your unique business needs and product interests.
- On-Site Assessment – Our expert will visit your facility, evaluate your current process and conduct a line assessment to uncover areas where you can optimize performance and maximize value.
- Tailored Proposal – We'll create a customized proposal, including the right coating products, equipment, and associated products to help streamline your operations and improve results.
- Live Demo – Our Sales and Tech Service team will work alongside you and your operators to test our recommended solutions on your line, demonstrating their effectiveness and ensuring a seamless transition.
