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  GI_584252_V_Livonia_Tool_Powdura_ECO.mp4 [amricana music fades up] [video: farmhouse, a paint line] [video: farm, box of powdura eco] [gfx: Sherwin-Williams General Industrial] Michael Shcneider [00:00:05] Being where we're located geographically, the number of people are outnumbered by cows and corn here, and to be able to give back to that environment that sustains this community makes perfect sense for us to be able to contribute in that way. [video: forklift and metal widgets] Michael Shcneider [00:00:24] Livonia Tool and Laser, in a nutshell, transforms metal. [video: shop floor, racks, powdura eco, paint booth, and painted products] Michael Rickabaugh [00:00:28] We're concept to completion in metal goods. One of the things that we do is actually material handling racks, whether it's automotive, recreational vehicles, appliance, whatever the case may be. Doug Roberts [00:00:43] I'm always excited to work with people like Michael and Livonia Tool, looking at new technology and new ideas. Michael Shcneider [00:00:50] Doug's a great guy. We have a lot of things in common which makes it easy. He's explaining to you how the value add of Sherwin-Williams can help us value add to our customers. Doug Roberts [00:01:00] I get satisfaction in solving problems for my customer, Michael Shcneider [00:01:05] And then an opportunity presented itself that we had already won, that our customer specified yellow. Michael Rickabaugh [00:01:11] We were having issues with some other yellows from multiple vendors. Doug Roberts [00:01:15] The benefits of the Eco Powdura is what gave them the final push due to the uniqueness of the product. Michael Rickabaugh [00:01:24] So we started playing with it, and as we learn more about it with the environmental impact, we were more and more interested in trying to see it become successful. [video: painted parts, box of Powdura Eco, Painting in booth] Michael Shcneider [00:01:33] I talked to Doug again, and he pitched the idea back to me about Eco Powdura, and maybe we could formulate it to fix our pigmentation issues. And it did just that and it's taken off like a rocket. Doug Roberts [00:01:53] We work through this process together from testing to approval. [video: driving by a farm] Tabitha McLeish [00:02:01] So the benefit for our customers for Powdura Eco is it allows them to differentiate themselves from their competitors. [video: farm, painted parts] Doug Roberts [00:02:09] First and foremost, it's good for the environment and I think that we all need to be paying attention to that. Michael Rickabaugh [00:02:15] We would like to push more of our customers towards this product. I mean, to me, it makes total sense to consume used plastic versus generating more. Tabitha McLeish [00:02:24] So for every pound of Powdura Eco polyester powder, it contains the equivalent amount of waste that would be found in 16, 16 ounce water bottles. Michael Rickabaugh [00:02:37] It helped solve some problems we are having. We're getting better coverage. It help the better price point and we're helping the environment. That's a win win win. Michael Shcneider [00:02:45] If I personally get the choice and Livonia Tool has the choice. It's going to be Powdura Eco by Sherwin-Williams every time. [video: Mike S and Doug talking] Michael Rickabaugh [00:02:52] Sherwin has earned its position here at Livonia because they treat us like we treat our customers. [video: powder coating] Michael Shcneider [00:02:58] We wouldn't be where we are today without the assistance of Sherwin-Williams. Michael Rickabaugh [00:03:03] I would tell you, I think this eco powder really helped develop the relationship even at a higher level, and I think we've become an even better customer since then. Doug Roberts [00:03:11] Our relationship does not end once we've sold them product, [video: powder coating, metal racks] Michael Rickabaugh [00:03:15] Sherwin has helped us by providing the product when they say they can. They help us with technical training. They've helped with some equipment identification that we needed to replace or buy. So they've been there at every step for us. Tabitha McLeish [00:03:29] That passion that that drive to do the right thing and to give back to our communities and our environment makes a great success story of how you can take that sustainability driver, use it as a differentiator in your business and still maintain the commitment to the environment. Michael Shcneider [00:03:48] If you want to save yourself a headache in the future, put Sherwin-Williams on your print. You won't have any problem. [gfx: Sherwin-Williams General Industrial] [music fades]