Industrial Trend Forecast: Advocate

Duration - 0:35

Published in 2020, our comprehensive trend forecast, Own, strategically reflects color collections of the future. To the Advocate, silence means agreement. Even during times of uncertainty, they use their platform to heighten awareness about world issues and take action, in hopes of unifying and improving the Earth and humanity.


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Our latest trend forecast was created to inspire and influence. These collections of individual and complementary colors reflect future trends that will serve the next 3-5 years.

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With help from our color experts, we can shorten the distance from concept to reality – limiting the number of iterations to match new, complex finishes and ensure color harmony across a range of technologies. 

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