Color Expert Interviews: Push Play

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  GI-468157-V Color Trends 2021 - Color Expert Interviews_T2 PushPlay.mp4 GFX: Sherwin-Williams Design House presents (women dancing at a concert) GFX: push play GFX: Paul Haney Industrial Design Director, General Electric appliances Paul [00:00:00] People want to be expressive. I mean, they're sick of being cooped up, right? So they want to express themselves a little bit more and that could lead to more wild designs, more out there designs, more bolder, brighter kind of colors. Everybody's sick of living in their basements and they're ready to go out in the sunshine and express themselves, go a little bit crazy. (action sports, crowded crosswalks, a woman hiking) GFX: Peggy van Allen � president, color marketing group Peggy [00:00:21] It's the subtleties within those generally big cyclical changes, I think, that are important to corporations when they're figuring out what their product line is going to be. GFX: Karl Bertilsson � creative director, NCS color Karl [00:00:32] If you want to be in a city or an urban area, color is essential. The more colors you have in the street, the more contrast, and different colors you have, the more people feel happy. (colorful outdoor spaces) GFX: Sherwin-Williams Designhouse