Layering a World with Color Possibilities

November 2024

Color can help you tell a story. It can transform skylines and define brands. It can draw influence from the world – here and now – while actively curating a new vision of the future. The Sherwin-Williams team of color experts channeled these layers of color inspiration and built the FUSE architectural metal coatings color forecast.

Backed by real-world data, the FUSE forecast identifies how color is influenced by the world around us and what that means for the future of design. It provides strategic inspiration for today with long-lasting staying power that will continue to serve architectural metal coatings for years to come.

Presented in three curated color collections – Accountability-Centered Technology (ACT), Building Fulfilling Futures (BFF) and Chief Empathy Officer (CEO) – the forecast not only explores color evolution as it relates to architecture and manufacturing, but also considers how effects can be implemented to bolster aesthetic performance in a specific industry.

ACT, BFF and CEO each has its own unique aesthetic and story, offering a starting point for the possibilities of the 18 colors included within. Yet, the true possibilities of these colors extend far beyond how they appear in these three palettes. The flexibility of these colors allows them to be utilized in many industries, including commercial, residential, agricultural, building products and more.

The following color selections showcase a glimpse into the possibilities of how the FUSE color forecast can be applied to various segments.

Commercial

Facade: This high-end approach to mimicking concrete is a charming choice for multiple uses in the commercial segment. Featuring a mica and a tactile texture along with warmer tones and a sparkle, Facade feels at home in a curtain wall setting, finished around windows in large buildings and more.

Rediscovery: This pearly, silver white with a mica finish shows the evolution from beige toward a high-sparkle, more satin metallic finish. The color adds an elegance to multi-family housing apartment buildings, office spaces and more.

Awe: This bold accent color provides a pop of interest and is perfect for use as a brand color for wayfinding in commercial settings, such as in a hospital or library. Other uses for this red-pink color include lively destinations such as zoos.

Symbiotic: Metal tones continue to evolve and remain very important in the commercial industry. Symbiotic provides an approachable cross between a brass and a gold tone, bridging the gap between these two tones without being too yellow-green. This color makes an impact in stadiums, high rises and more commercial structures.

Library
casino

Residential

Focal: This off-white color has an inviting yet clean aesthetic that can be used in many different residential styles. Particularly notable for siding, Focal serves as a great base color that can be built up with a range of other colors.

Untethered: This inspiring black-and-steel print adds a cool visual texture in any setting. Featuring a mica effect, Untethered would enhance the look of a metal roof while also providing the advantages and high performance of our products.

Reflection: In the residential segment, this dark hue is an ideal choice to reflect how black shades are shifting from true black to lighter off-black. It works great for siding, trim or roofing, offering a strong balance of darkness without being overbearing.

Compassionate: This true navy continues the movement of support for classic navy. Clean and simple while still providing flexibility to be utilized in many profiles, Compassionate serves as accents and primary colors and is perfect for siding or trim.

1101 King
Black roof

Agricultural

Vital: An evolution of navy, Vital merges the separate green and navy trends into a darker, green-toned navy. This color presents a forward-thinking movement within traditional barn colors.

Procure: This walnut print offers an inviting, rustic choice for siding, mimicking the natural materials that already feel at home in the agricultural segment.

Placemaking: A natural evolution for green hues, Placemaking introduces a more subtle option to the industry. Lighter and more in-tune with greens occurring in nature, it harmonizes with the landscape of typical agriculture settings.

Fair Trade: Evoking the life-giving familiarity of soil, Fair Trade is a brown tone with a cool finish. A mica effect delivers texture to the final look.

These color selections are just the start to the inspiration you can find within the FUSE architectural metal coatings color forecast. Whether you use them within their schemes or layer with other Sherwin-Williams colors, the forward-thinking possibilities of this collection will last for years to come.

Learn more about the FUSE architectural metal coatings color forecast.

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