Building Science Part III: How Sherwin-Williams Creates New Architectural Metal Coating Colors

Duration - 5:26

In Part III of the Sherwin-Williams Building Science series, “The Innovation of Color,” we take a closer look at the science and technology behind color for coil and extrusion metal coatings. We examine the work behind the Sherwin-Williams Fluropon Effects 70% PVDF color-spectrum breaking lines such as shimmering Kameleon, sparkling Nova and polychromatic Rustica. Or how Sherwin-Williams chemists strive to make Print paints for metal sidings, panels, trim and roofs look like wood, stone and much more. "My life is color. My life is special effects,” said Nancy Peden, Sherwin-Williams senior project chemist. “My life is making paint look cool. Make it fun. Make it attractive.”

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