Color Mixology

Duration - 1:55

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  Sherwin-Williams Color Mixology.mp4 [Images of Las Vegas lit up at night] [GFX: When it comes to color in architecture, at Sherwin-Williams, we believe the sky�s the limit.] [Images of Las Vegas lit up at night] [GFX: To create our upcoming color series, we invited architects to join us in America�s Playground � to help us define the future colors of architecture] [Swirling colors] [Images of a large lounge party at night. Floor to ceiling windows looking out over the brightly lit up Las Vegas skyline. People laughing and talking � a person uses a large LED touchscreen to swirl colors around] [GFX: Inspired by the Las Vegas skyline, our guests began mixing colors and effects using LIDAR technology, then selected their vision for the future of architecture. As architects literally created colors, we collected and visualized the data into a real-time evolving palette.] [The LED screen reads �David � 6.6.19 � your color has been added to tonight�s collective spectrum� with lots of bubbles of color all around it] David [00:00:59] This is a lot of fun! It's instantaneous, it's a one minute blending of different colors so it's really awesome. Richard [00:01:05] Felt like I was dancing and everybody at the back was cheering me on. It was so fun! [GFX: Mike Bourdeau � President, Sherwin-Williams Coil Coatings] Mike Bourdeau [00:01:15] I want architects to think about Sherwin-Williams as somebody who's a thought leader that's pressing the boundaries. Our business is all about color. This was an experience to demonstrate all the facets of color. Amanda [00:01:27] I was curious to see what color would come out of it and then what that really tells me about myself. [Amanda smiles and holds up a printout of swirled colors, her name printed on the bottom] [Different people looking at their printouts of their color mixtures] [GFX: Because at Sherwin-Williams, we believe that if architects are the builders of the future, who better to envision the colors of the future.] [GFX: Color Mixology � An interactive experience by Sherwin-Williams] [GFX: Sherwin-Williams Coil Coatings]

During the AIA Conference on Architecture 2019, Sherwin-Williams hosted "Color Mixology" 23 stories above the Las Vegas strip. The event brought together hundreds of architects and designers to explore color using innovative lidar technology.