GI_425000_3_EXTERNAL HE_VIDEO_SERIES_John_Hromadka_SHORT_3_v02.mp4
[video fade up: crane & tractor]
[gfx: Heavy Equipment]
[uplifting jazz music]
[gfx: How is Sherwin-Williams innovating in the Heavy Equipment market?]
[gfx: John Hromadka Associate Technical Director, Heavy Equipment & Transportation General Industrial, Sherwin-Williams]
[video: panning shot of a lab]
[video: powder coating parts]
From a technology standpoint, we have all the systems that would be required out in the marketplace. We focus, or we're probably best known for our two-coat systems. Generally, the epoxy primer, urethane top coats, but we do play in everything.
[video: cranes working]
[video: harvester working in field]
There's a couple of ways that we go about innovation. Number one, we're always working with our vendors and because we are the biggest paint company in the world, our vendors are usually pretty quick to come and reach out to us first. So that always gives us an advantage versus a lot of our competitors, particularly the regional ones where we're going to get first looks at a lot of types of new technologies.
[video: dump truck plowing snow]
[video: aerial of fronthoe breaking rock]
I have to have a 75 percent, 25 percent working on existing customers and new business and innovation. And so I think that goes a long way to showing how the leadership, not only in technical, but in general industrial as a whole, feels about innovation moving forward.
[gfx: Sherwin-Williams General Industrial Coatings logo fly across screen and then fade out:
[music fades out]
