Design at the 2018 International Woodworking Fair

Duration - 1:59

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  Color & Design Advertorial_V2.mp4 Christina: [00:00:00] Joining me now is Lauren West from Sherwin Williams. And we're here to talk about color and design. Lauren thank you so much for joining me. Lauren: [00:00:06] Thank you for having me. Christina: [00:00:07] So I want to talk to you about Sherwin Williams new secret weapon when it comes to helping manufacturers keep up with the latest finished design trends. Can you talk to me a little bit about that? GFX: Lauren West Sherwin-Williams Lauren: [00:00:16] Absolutely. We're the best kept secret in the industry Sherwin-Williams global color and design helps manufacturers stay ahead of the trends. We are a part of the product development process and we're in it every single day with our team and we are seeing with the different segments that we work we're seeing the trends that are emerging for 2020. So when we're working with flooring kitchen cabinet and bath we're working with Architectural Building Products furniture and we're also working with specialty. So we are we are the powerhouse of understanding what's the future of color what's the future of effects what's the future of coming down the pike outside and inside the house. Christina: [00:00:54] Great. How has global color and design expanded its reach? Lauren: [00:00:58] Wow we have the first industry known virtual panel studio and that virtual panel studio is digital. It's online. It's a vetted service for to the trade in the industry and it takes our GCDC all around the world 24/7 for inspiration. Christina: [00:01:13] Why would a manufacturer want to work with GCDC? Lauren: [00:01:16] Again getting back to the trends and us being fully involved in product development. The team is very special we have artisans that are working around the clock on fantastic finishes. We start with our color and design group. With retail so we know what's going to be selling because we own 48 hundred retail stores around the world. We start with those sales and we take that and we interpret that for our segments. GFX: We�re obsessed with what�s next Christina: [00:01:41] Sounds like GCDC is a great thing for manufacturers. Lauren: [00:01:44] Absolutely we love working with them and the product development phase every day for the entire year and we help them hit a homerun. Christina: [00:01:52] Well thank you so much for joining me. Lauren: [00:01:54] Thank you. Christina: [00:01:54] I'm Christina Jenson for IWF TV.

The Sherwin-Williams Global Color & Design Center is located in the heart of the wood finishing industry and stays one step ahead of wood finishing trends. Global Color and Design Director, Lauren West, shares the value the GCDC offers to the industry at the 2018 International Woodworking Fair.