GI_425000_3_EXTERNAL HE_VIDEO_SERIES_Jason Bolz_SHORT_1_v02.mp4
[gfx: fade up on Heavy Equipment]
[groovy jazz music]
[gfx: Why does Sherwin-Williams look at total cost savings for our heavy equipment customers?]
[gfx: Jason Bolz, Vice President of Sales, General Industrial Division]
My name is Jason Bolz and I am the vice president of sales for the General Industrial Division. In general, we sort of bucket the products and services that we deliver our customers into two categories.
[video: spray coating, farm equipment, construction crane]
First one's, asset protection, which I think is relatively self-explanatory. We put coatings on our customers parts to keep them from rusting, to keep them from fading. And in general, while I'd say we're better than the competition in that area, we also recognize that the competition can deliver reasonably good products in that space as well.
[video: working in lab, farm equipment]
When I was in the laboratory, I would tell you most of the projects that we worked on in the laboratory were focused on asset protection. The world needed better corrosion resistance and better durability, and then we aspired to deliver that. And I think we did a pretty decent job. But if you go in the laboratory today,
[video: construction site]
while we're still working on those projects, I'd tell you, it's flipped. What we're working on mostly today is the idea of products that will enable best total cost, because that's where the differentiation is. The other category is what we call total cost. And bottom line is if we can help our customers produce more, if we can help them go faster, if we can help them be more efficient, if we can help them use less labor, we can do all of those things that translates to a lower total cost for our customers, which is a huge differentiator in the marketplace today.
[groovy music fades up]
And so that's where we focus a lot of our energy.
[gfx: Sherwin-Williams General Industrial Coatings]
[groovy music fades out]
