Sherwin-Williams Automotive Finishes to Feature its Best Basecoat Ever, Breathtaking Builds at 2018 SEMA Show

(CLEVELAND, OHIO) September 27, 2018 – Sherwin-Williams Automotive Finishes promises an action-packed booth at SEMA 2018. With a number of incredible builds, innovative new products, celebrity appearances and live custom art demos, booth #11339 in the North Hall is a must-see at this year's event.


  • 1949 Hudson:  This is far from your average 1949 Hudson. Restored by 36-year industry veteran Dave Eckert, the concept behind this build was to bring the 1949 Hudson into 2018. Dave and his team at Eckert’s Rod & Custom in Mollala, Oregon integrated modern-day performance runner handling characteristics with all the mirrored-chrome charm of the original. Eckert and his team reviewed original color specs to select a maroon and cream color scheme, utilizing the new Ultra 9K™ Waterborne Basecoat System from Sherwin-Williams.
  • 1955 Chevrolet Gasser:  See what happens when the legendary team at Count’s Kustoms gets their hands-on an authentic 1950’s drag racing icon. This 1955 Chevy Gasser features a custom finish designed and painted by Matrix Automotive Finishes® Maverick of Color Ryan Evans of Count’s Kustoms with both Matrix and House of Kolor® coatings. 
  • 1936 Chevrolet Master Sedan Custom Truck: It’s hard to believe this 93-inch wide, 750 hp diesel truck with 24-inch semi wheels was built from a 1936 Chevrolet Master Sedan. And that’s exactly what Chad Martin of Chad’s Custom Dreams in Saluda, South Carolina was shooting for when the project began two years ago. Finished in a striking neon green gradient with Matrix paints, this true one-off is a can’t miss at SEMA 2018. 
  • Custom Motorcycles:  There will be no shortage of custom bikes at the Sherwin-Williams booth this year with Schultz Designz, Vincent Dezigns, NSD Paintwerks, Buckwild and Nichols Paint & Fab each sending a unique build featuring Matrix and House of Kolor finishes.

PRODUCT SPOTLIGHT: Sherwin-Williams introduced the Ultra 9K Waterborne Basecoat System in summer 2018, combining productive speed and system design to help shops dramatically increase volume.

The Ultra 9K system has been a quick hit with shops across the country with precise and quick color match, from mixing to spraying, and with an intuitive Color Access Software and Spectrophotometer.  Ultra 9K is a compact system featuring 68 toners and a single reducer. Thousands of colors reflecting the latest OEM color styling trends, including pearls and metallics, are achievable with outstanding results. 

MATRIX MAVERICKS OF COLOR: Matrix will introduce the 2019 Mavericks of Color, a campaign designed to showcase refinish innovators representing the leading edge of the industry.

INDUSTRY-LEADING SERVICES: The 2018 SEMA show will also highlight popular business-building programs from Sherwin-Williams, including: Impact Assessments; the EcoLean™ Workshop Series; Collision Repair Design Service (CRDS); Vision Groups; and Managed Collision Repair Training.

And more! The Sherwin-Williams booth will feature exciting news from House of Kolor and USC®, regular live custom art demos, celebrity appearances and giveaways throughout the week.


      Sherwin-Williams Automotive Finishes manufactures and distributes a complete line of advanced technology paint and coating systems for automotive, aerospace and fleet refinishing industries. The Automotive Finishes division, includes Sherwin-Williams Automotive Finishes® and Valspar® Automotive brands—Valspar® Refinish, DeBeer Refinish®, Prospray® Finishes, Matrix Automotive Finishes®, U.S. Chemical & Plastics® and House of Kolor®. Sherwin-Williams Automotive Finishes is a part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly-engineered solutions in more than 120 countries around the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers. For more information about Sherwin-Williams, visit


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