Red Ventures
Red is the corporate color of Red Ventures, and the owner wanted the roofing application to be a corporate statement – in both shape and color.
Red Ventures – a corporation made of digital companies in the financial services, home services, healthcare and education industries – invested in refreshing and expanding its impressive campus in Fort Mill, South Carolina. Choate Construction and Overcash & Demmitt Architects designed and built the extensive structures, including the newest building referred to as Red Ventures 4. This 310,000 SF addition incorporates office space, a fitness center and The Curve – a learning development center for trainings, meetings and events.
The Curve’s unique aesthetic can be attributed to its aluminum roof panels that were supplied by Bemo USA and custom-formed into multiple wave-like shapes that cascade over one another. The owners of Red Ventures had a corporate design that required tapered panels, which were then serpentine-curved. Bemo designed the non-curved shapes using a continuous-length, single-pass tapering mill and then each panel was individually curved in both directions through a specialized tapered curving mill.
These panels are further striking due to its Cardinal Red, Fluropon® coating, which was supplied by Sherwin-Williams. Red is the corporate color of Red Ventures, and the owner wanted the roofing application to be a corporate statement – in both shape and color.
Project Credits:
- Coatings provider: Sherwin-Williams Coil Coatings
- Roof Panel Supplier: Bemo USA; Mesa, AZ
- Architect: Overcaseh & Demmitt Architects
- General Contractor: Choate Construction
- Project Photography: Provided by Bemo USA
Fluropon 70% PVDF Coatings
Fluropon is Sherwin-Williams flagship 70% PVDF coating system for architectural metal building products. Its superior durability and color retention keeps your building facade looking new for decades to come. Available in over 50,000 colors, Fluropon meets the industry's most rigorous standards including AAMA 2605.
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