Why Metal? Why Now?
From coast to coast, metal is reshaping the roofing landscape with strength, style and resilience. Are you ready?
Metal roofing is no longer just a niche solution—it’s a modern, high-performance choice that’s reshaping the roofing industry. With unmatched durability, energy efficiency and design flexibility, metal roofs are built to last 50+ years, often outliving the buildings they protect. They reflect solar heat, reduce cooling costs and are made from recyclable materials, making them a smart investment for both the planet and the pocketbook.
In a world facing more extreme weather, rising insurance costs, and growing sustainability demands, resiliency is the new standard.
That’s why Sherwin-Williams is leading the charge with the MetalVueSM program that not only helps contractors and OEMs grow their business, but also elevates the performance of metal roofing systems through industry-leading coil coatings.
Durability is the foundation. Resiliency is the finish.
Built by innovation.
With a long legacy of innovation and wondering what’s next, Sherwin-Williams provides high-quality, state-of-the-art coatings systems and product offerings that are designed to look like new for years to come.
Finding the right solution for ever job.
Fluropon
Fluropon, our flagship coating, is a field-proven exterior metal finish that provides industry-leading weatherability. Each coating is a fluoropolymer alloy, containing a 70% polyvinylidene difluoride (PVDF) resin, that meets or exceeds the rigorous AAMA 2605 performance criteria.
WeatherXL
Created to withstand most anything that comes its way, our specially formulated WeatherXL silicone-modified polyester coating is designed to go where it will be abused—maintaining extreme resistance to abrasion, chipping and marring with tremendous color and gloss retention.
Building Solutions
We offer a complete selection of metal roofing coatings, sealant and paint products that all work together by design—protects with superior coating systems, seals with powerful waterproofing protection and repairs small nicks and scratches.
Watts Removal Products
The Sherwin-Williams approach to products and customer relationships extends well beyond the initial sale of our coatings. Continue to make your roof look perfect to customers with our offering of Watts Removal Products.
Lower energy costs with the right coating.
Raise your sustainability footprint.
Sherwin-Williams offers more energy-efficiency by helping to mitigate the urban heat island effect. Direct sunlight and heat are easily absorbed by dry, exposed man-made structures, which increases surface temperature and results in higher energy costs. Cool metal roofing can offset this effect with Sherwin-Williams Solar Reflective (SR) coatings—Fluropon and WeatherXL.
Explore our Cool Coatings Sell SheetBeautiful color that is fade- and weather- resistant.
Color expertise is what we do.
Over the years, Sherwin-Williams has achieved lasting beauty through science, innovation and research. As color experts, we are proud to offer inspiration and color trends for both residential and commercial metal roof applications.
Explore Our Color CardsDesigned to withstand harsh conditions.
Standing the test of time.
Our field-proven Fluropon and WeatherXL coatings protect against the harshest conditions by meeting the most rigorous specifications in the industry—giving you lasting durability and quality.
Exposure to the sun (UV light), moisture and humidity, high temperatures and temperature fluctuations can lead to color changes, chalking, blistering, corrosion and many other physical factors to the protective metal coating. Understanding how it can affect our product helps Sherwin-Williams develop and deliver superior products to our customers.
Inovation Begins at the Test FenceOffer longevity and better resale to your customers.
Invest in long-term peace of mind.
Metal roofing brings more business your way, and there is no better time to expand your product offering and elevate your profitability. What’s more, a metal roof coated by Sherwin-Williams can help to regulate a home’s temperature, decreasing heating and cooling bills up to 40%. In addition to saving on energy cost, a metal roof offers far less maintenance needs or repairs—saving an estimated 60% over its lifespan.
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Building Resilience Where It Matters Most
Across the country, extreme weather is becoming the new normal from hailstorms in the Midwest to wildfires in the West and hurricanes along the Gulf and Atlantic coasts. In this evolving climate, resilience is more than a buzzword it’s a business imperative. Metal roofing systems, when paired with Sherwin-Williams Coil Coatings, offer unmatched protection, performance and peace of mind. For contractors and OEMs, this is an opportunity to lead with solutions that not only endure but actively reduce risk for homeowners and insurers alike. Learn more from the MetalVue team about how you can build smarter, stronger and more resilient.
Why Resilience Matters by Region
- Midwest & Great Plains
- States like Texas, Colorado, and Nebraska experience hundreds of hailstorms annually, with Texas alone suffering over $338 million in hail damage per year
- Metal roofing with impact-resistant coatings helps reduce costly claims and extends roof life in hail-prone zones.
- Southeast & Gulf Coast
- Hurricanes and tropical storms bring wind speeds exceeding 150 mph, especially in Florida and the Carolinas
- Metal roofs, tested to withstand uplift pressures of 90–200+ mph, offer superior wind resistance and corrosion protection in coastal environments
- West & Southwest
- Wildfires cost the U.S. economy up to $893 billion annually, with roofing materials playing a critical role in home survival
- Non-combustible metal roofing, especially standing seam steel, significantly reduces ignition risk from embers and radiant heat
- Northeast
- Heavy snow loads and freeze-thaw cycles can cause structural stress and water infiltration
- Metal roofing sheds snow efficiently and resists cracking from repeated freeze-thaw expansion, helping prevent ice dams and interior damage
- Pacific Northwest
- Persistent rain and moss growth degrade traditional roofing materials.
- Metal roofs resist moisture absorption and moss buildup, lasting 40–70 years with minimal maintenance ideal for the region’s damp climate
Resilience Is a Competitive Advantage
As weather extremes intensify, resilience is becoming a key differentiator in the roofing industry. Contractors and OEMs who lead with metal roofing solutions backed by Sherwin-Williams Coil Coatings are not only offering superior protection they’re building trust, reducing risk, and aligning with the future of insurance and sustainability. Learn more from the MetalVue team and discover how you can deliver resilience that performs.
Together, we don't just build roofs. We build trust.
