Your Path to Growth Starts Here
No matter where you are in your metal roofing journey. This isn't just a program; it's a partnership. Backed by Sherwin-Williams and a powerful network of industry experts to take your business to the next level.
MetalVueSM - Discover the Power
Whether you're a contractor looking to expand your services or an OEM aiming to strengthen your contractor network, the MetalVue program was built with you in mind. MetalVue offers a flexible, step-by-step approach to help you grow your business in the rapidly expanding metal roofing market. Explore the tabs below to see how MetalVue can be tailored to your unique goals whether you're on the roof or behind the scenes.
- Solve Real-World Challenges: Discover how the MetalVue program can help you overcome the most common barriers in the metal roofing industry.
- Roofing PassportTM: Your Estimating Edge Learn how Roofing Passport transforms your workflow with one-click estimates and one day material takeoffs.
- Tailored for Your Growth: Explore how you can build a flexible, step-by-step program that reflects your goals, your brand and your market.
Expand your metal roofing business
Sherwin-Williams is committed to growing the metal roofing market. Through MetalVue, we’ve partnered with industry experts to deliver a customizable suite of services that help contractors and OEMs expand their reach, improve collaboration, remove barriers and increase profitability.
Our network includes some of the most respected names in the industry. These experts provide training, tools, and insights to help you succeed.
- Metal Panel OEM
- Measure & Bid
- Business & Sales Training
- Lead Generation
- Visualize
- Business Solutions
- Ongoing Installation Training
- Networking
- Coatings Experise
- Cleaning & Meintenance
Why Sherwin-Williams Invested in Metal Roofing
Sherwin-Williams recognized a growing demand for metal roofing valued by homeowners for its durability, weather resistance, modern look and long lifespan. But our research uncovered a major gap: too few qualified contractors, with homeowners waiting up to a year for installation. We saw an opportunity to lead, but also discovered the challenges contractors face when entering this market. That’s why we created MetalVue and Roofing Passport to remove those barriers and help contractors meet demand and grow their business.
We saw a clear need in the market and homeowners wanted metal roofing, but contractors lacked the tools to deliver.
Close More Sales with Co-Branded Homeowner Materials
Sell Smarter with Tools That Build Trust
Homeowners want to feel confident in their roofing decisions—and that confidence starts with you. MetalVue equips contractors with professionally designed, co-branded materials that make it easier to educate, inspire, and close the sale. Backed by the Sherwin-Williams name, these tools help you stand out and show homeowners the value of choosing metal.
What’s Included
- Brochures & Flyers
Customizable print and digital materials that highlight the benefits of metal roofing and your company’s expertise. - Visual Aids
Use Roofing Passport to show homeowners exactly how their new roof will look—before the first panel is ordered. - Sell Sheets & Case Studies
Real-world examples and data that help overcome objections and build credibility. - Social Media & Web Content
Ready-to-use graphics and messaging to promote your services online with Sherwin-Williams brand alignment. - Homeowner Education Tools
Access to the Metal vs. Asphalt Sell Sheet, 12 Metal Myths, and Q&A guides to help homeowners make informed decisions.
Equip Yourself with Knowledge
- Metal vs. Asphalt Sell Sheet: Help homeowners understand the long-term value of metal roofing.
- Metal vs. Asphalt Q&A: Arm yourself with answers to common contractor questions.
- 12 Metal Myths – Debunked: Learn how to overcome objections and educate customers with confidence.
We Understand the Challenges of Metal Roofing. We’re Here to Help You Succeed.
Adding metal roofing to your business can feel overwhelming. From training and estimating to sourcing materials and finding labor, there are real barriers that keep many contractors from tapping into this growing market.
That’s where MetalVue comes in.
Sherwin-Williams, our OEM partners and a network of trusted industry experts have built MetalVue to remove those roadblocks, step by step. Whether you're just starting out or looking to scale your metal roofing services, we’ll help you build a program that fits your business, your team and your goals.
COMMON BARRIERS WE HELP YOU OVERCOME
BARRIERS |
HOW METALVUE HELPS |
|---|---|
|
BARRIERS Lack of Training |
HOW METALVUE HELPS Access hands-on installation training and sales coaching through the Metal Roof Academy. |
|
BARRIERS Complex Estimating |
HOW METALVUE HELPS Access hands-on installation training and sales coaching through the Metal Roof Academy. |
|
BARRIERS Limited Lead Flow |
HOW METALVUE HELPS Get connected with homeowners actively seeking metal roofing through our lead generation partners. |
|
BARRIERS Sales Process Gaps |
HOW METALVUE HELPS Streamline your sales with One Click’s digital platform tailored to your workflow. |
|
BARRIERS Customer Objectives |
HOW METALVUE HELPS Use our educational tools to confidently address myths and misconceptions about metal roofing. |
Your Path to Success: One Step at a Time
You don’t have to do it all at once. MetalVue is designed to grow with you. Start with the essentials—training and estimating—and add more tools as your business evolves. Whether you want to focus on residential, commercial, or both, we’ll help you build a program that’s uniquely yours.
Get Started with MetalVue Today!With metal roofing we've been able to take the peaks and valleys out of construction.
Unlock the Potential of Metal Roofing for Your Business
As a retail contractor, you’re already helping homeowners reimagine their homes through trusted exterior remodeling solutions. With MetalVue, you can confidently add metal roofing to your offerings—backed by Sherwin-Williams Coil Coatings, expert training, and a network of reliable OEM partners. Whether you’re looking to increase margins, streamline operations, or differentiate your brand, MetalVue gives you the tools and support to make metal roofing a profitable part of your business.
COMMON BARRIERS WE HELP YOU OVERCOME
BARRIERS |
HOW METALVUE HELPS |
|---|---|
|
BARRIERS Lack of installation training for subcontractors |
HOW METALVUE HELPS
Access hands-on training and resources through MetalVue and OEM partners |
|
BARRIERS Difficulty visualizing metal roofs for homeowners |
HOW METALVUE HELPS
Use Roofing Passport and visualization tools to show real-time renderings |
|
BARRIERS Uncertainty about supplier relationships |
HOW METALVUE HELPS
Get connected with trusted OEMs and manufacturers through the MetalVue network |
|
BARRIERS Low homeowner awareness of metal roofing benefits |
HOW METALVUE HELPS
Leverage co-branded marketing materials and sales tools to educate and inspire |
|
BARRIERS Balancing multiple product lines and priorities |
HOW METALVUE HELPS
Build a flexible, step-by-step program tailored to your business model |
|
BARRIERS Need for strong brand alignment |
HOW METALVUE HELPS
Partner with Sherwin-Williams to reinforce trust and professionalism |
Your Path to Success: One Step at a Time
You don’t have to do it all at once. MetalVue is designed to grow with you. Start with the essentials—training and estimating—and add more tools as your business evolves. Whether you want to focus on residential, commercial, or both, we’ll help you build a program that’s uniquely yours.
Get Started with MetalVue Today!Strengthen Your Network. Grow Your Business
Your contractors are your most valuable asset—and MetalVue is here to help you support them like never before. This program empowers OEMs to build a customized contractor support system that drives loyalty, improves performance, and expands market reach. Whether you’re looking to offer training, streamline estimating with Roofing Passport, or connect contractors with trusted partners, MetalVue gives you the flexibility to create a program that’s tailored to your business and your network.
How MetalVue Helps OEMs Succeed
CHALLENGE |
HOW METALVUE SUPPORTS YOU |
|---|---|
|
CHALLENGE Contractor Retention |
HOW METALVUE SUPPORTS YOU
Offer a value-added program that keeps contractors engaged and loyal to your brand. |
|
CHALLENGE Training Gaps |
HOW METALVUE SUPPORTS YOU
Provide your network with access to expert-led sales and installation training. |
|
CHALLENGE Inconsistent Estimating |
HOW METALVUE SUPPORTS YOU
Standardize and streamline the estimating process with Roofing Passport. |
|
CHALLENGE Limited Collaboration |
HOW METALVUE SUPPORTS YOU
Strengthen relationships through shared tools, training, and lead generation. |
|
CHALLENGE Scalability |
HOW METALVUE SUPPORTS YOU
Build a flexible program that grows with your business and adapts to your contractor base. |
Customize Your MetalVue Experience
You’re in control. As an OEM, you can:
- Select the partners you want to include in your MetalVue offering, from lead generation to visualization to networking.
- Decide how Roofing Passport integrates with your product portfolio and contractor workflows.
- Tailor training and support to match your metal roof profiles and installation methods.
Create a branded experience that reflects your company’s values and goals.
Start Building Your MetalVue ProgramMetalVue is a true partnership, connecting contractors with our leading metal manufacturer customers to deliver the support, products and opportunities they need to succeed in the metal roofing market.
Empower Contractors: Help your network sell and install with confidence.
Connect with Retail Contractors Driving Demand
Expand Your Reach Through Retail Contractor Partnerships
Retail contractors are actively selling to homeowners every day. By connecting with them through MetalVue, you gain a powerful channel to promote your metal roofing systems, increase product visibility, and build long-term loyalty. These contractors need trusted suppliers, training, and marketing support—and you’re in the perfect position to deliver it.
Support the Contractors Who Build Your Brand
Roofing Contractors Are Ready—Help Them Succeed
Roofing contractors are eager to grow their metal roofing business but often face challenges like estimating complexity, installation confidence, and limited marketing support. As an OEM, you can be the partner that helps them overcome these barriers. By offering access to Roofing Passport, installation training, and co-branded sales tools, you empower contractors to deliver a seamless, professional experience that reflects positively on your brand—every step of the way
