Sherwin-Williams General Industrial Coatings Announces New Color and Trend Leader

By: Nate Streit, Sherwin-Williams General Industrial Coatings, Marketing Communications Director

MINNEAPOLIS, Minnesota, June 7, 2018 – Sherwin-Williams announced today, through its General Industrial division, the addition of Kiki Redhead as Color and Trend Lead for Industrial Coatings. She will be based at the Sherwin-Williams General Industrial Headquarters in Minneapolis, Minnesota, leading color strategy, development and trend forecasting.

“We believe that color should be a competitive advantage for our customers, and we are dedicated to ensuring they get the right colors, in the right technologies, as quickly as possible. Kiki’s extensive background in trend forecasting and creative strategy in color, material and finish development will be a valuable asset in helping our customers get to market faster with new colors. We are excited to welcome her to our growing team of experts dedicated to providing industry-leading coating solutions,” said Bruce Irussi, President and General Manager, Sherwin-Williams, General Industrial Coatings Division.

In her new role, Redhead will be responsible for leading color workshops as well as Color and Trend initiatives for industrial design segments such as appliance, electronics, building products and general finishes. She’ll also lead the development of a new industrial design center, scheduled to open in late 2018. The center will host customers from around the world as they select new coatings and finish options.

“I’m thrilled to re-join Sherwin-Williams because of the company’s commitment to ensuring customers gain a competitive edge by identifying and achieving the right color and finish for their products,” said Redhead. “I look forward to combining my passion for color with Sherwin-Williams’s coatings expertise to help designers and manufacturers execute their vision.

Redhead’s work has impacted products from consumer goods to cars, cabinets, coatings, clothing and cosmetics. She has previous experience with Sherwin-Williams, Time Inc. SPC, and Polaris Industries. In 2008, she opened Colour Couture, a consultancy that has since coached 35 cross-industry clients from over 12 countries in the areas of color, material, finish and future trends.

Redhead received a Bachelor of Science in Merchandising and Management with a concentration in Interior Design at the University of Wisconsin-Stout, and a Master’s Degree in Trend Forecasting from Italy’s Polimoda. She also sat on the Board of Directors for the Color Marketing Group and coauthored two books on how to choose color confidently.