Matte Color Finish Trends

CREATE A TIMELESS PALETTE WITH CLASSIC AESTHETICS

By: Maggie O'Hare, Sr. Manager of Color & Design, Sherwin-Williams Industrial Wood 

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When styling their homes, consumers aim to create a retreat from the world – a sanctuary customized with intentional details. Although every person has his or her own personal style, there is no denying the influence of trends on consumer decisions.

So, what’s trending now? Matte finishes.

SUBTLE FINISHES THAT GIVE A TIMELESS LOOK

Matte wood grain and texture are an increasingly popular element in today’s interiors. Consumers are drawn to calming and luxurious living environments created with super- or dead-flat matte surfaces that draw attention to wood details.

MATTE FINISHES FOR CABINETS

When used in the kitchen on cabinets, matte surfaces feature added benefits such as an easy-to-clean environment with low reflectivity, providing a more durable option in a high traffic area. These natural elements address the growing desire for greater layers of texture within their spaces.

MATTE FINISHES FOR FURNITURE

In the furniture industry, consumers are seeking matte solutions and wood elements that bring the outdoors in and inspire a sense of nature. Various matte finishes can be combined with more traditional high-gloss styles for striking contrasts, particularly with the right color elements. A product of modern design, mattes exude minimalism and offer lower maintenance than high-gloss sheens.

MATTE FINISHES FOR BUILDING PRODUCTS

Matte finishes bring building products an elegant and authentic look, giving consumers the space to ground themselves. Combined mattes with mixed materials in outdoor living spaces integrated with cohesive textures tie outdoor spaces together with home interiors.

FINDING A PARTNER TO IDENTIFY TRENDS

Striking the right balance between timeless and trendy can be a challenge, but by providing a thoughtful, researched selection of finishes, you can feel confident you have whatever your customers may have their eye on.

Understanding trends and color evolutions requires significant time and resources that your business might not have. Our DesignHouse team does the legwork – taking deep dives into the styles influencing the wood finishing industry and distilling the information into trends and forecasts.

In addition, Sherwin-Williams brings the trend to life with the right products. We offer many matte finish coatings solutions to help you deliver trends and meet consumer demand with efficiency and style. 

Stay on trend at DesignHousee!

At the Sherwin-Williams DesignHouse, our color and design experts are focused on one thing: enhancing the natural beauty of wood while helping you go to market with on-trend finishes. We can help you with:

  • Trend forecasting. As the market for painted wood products continues to grow, our color experts know the latest upcoming trends when it comes to both pigmented and stained finishes.
  • Palette Assessment. Leveraging data from the industries we serve, we know both what's selling and what will be selling in years to come. Sit down with our experts to discuss how you can translate these insights into new products.
  • Research and development. We work with you to make tomorrow's trends today's reality. At our Application Lab, we can replicate your finishing conditions, application methods and substrate to bring your desired finish to life

LEARN MORE!

Meet the team behind the Trends!

Our team is located in Greensboro, North Carolina and has years of industry and design experience. 

MEET THE TEAM!
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