Complete Confidence, in Full Color
Your reputation rests on speed, quality and consistency. From batch to batch, from product to product, deliver color your customers can count on with the Color Express program from Sherwin-Williams.
A color mismatch can cost you.
To stay on-trend in today’s marketplace, you need to be agile, quick, and flexible in your ability to deliver the color variety your customers expect—and this can be a challenge.
Holding onto excess inventory to meet demand can put strain on your operations. Meanwhile, color inconsistency can damage your reputation, leading to missed business opportunities. Speed is important, too. Your rate of production depends on having the right colors when and where you need them.
“Offering on-demand color variety can be a significant operational challenge for small- to -medium-sized industrial wood shops,” said Heather Becker, director of product management, Sherwin-Williams Industrial Wood. “Offering numerous color options can involve holding onto extra inventory, and if you don’t have extra on hand, you’re at the mercy of your color supplier to deliver an exact match quickly.”
It's with these challenges in mind that Sherwin-Williams developed its exclusive Color Express™ System for industrial wood shops, a new way for you to remain nimble in delivering the color your customers demand without interruption to your production processes. With access to thousands of on-trend colors available in high-performance wood finishing technologies, and in the quantities you need to meet demand, it’s never been easier to quickly and more reliably deliver tailor-made, on-demand solutions.
Why stay on top of color? Find out how the Sherwin-Williams DesignHouse for Performance Coatings can help you effectively integrate color into your industrial wood products to deliver complete solutions to your customers.
What’s at Stake?
When it comes to color, traditional sourcing options come with a choice: hold onto inventory, or order new coating products when you need them. The former option enables you to grab additional color coatings from the shelf when you need them, but not every shop has the luxury of keeping excess products on-on hand continuously. Floor and inventory space is precious, especially as your business grows. So, if holding inventory isn’t an option, you need a reliable supplier who’s able to supply the colors you need quickly—lest your pace of production grind to a halt.
When it comes to your vendors, just as important as speed is color accuracy and repeatability. Your customers want to know exactly what they’re getting, and what’s more, they want the confidence that your products will match color-for-color every time.
“Color repeatability is incredibly important to a wood shop’s reputation,” said Becker. “Because your customers don’t care if your paint or coating supplier is the one responsible for a mismatch or inaccuracy, but they’ll remember they received inconsistent products from you.”
The Power of Color at Your Fingertips
Color Express was designed with each of these challenges in mind, and is designed to alleviate them by delivering:
Color Express gets you the colors you need, whenever and wherever you need them. Sherwin-Williams’ comprehensive distribution network means you’re never far from the color you need—and we’ll get it to you within 24 hours.
The Color Express System delivers accurate colors via a consistent base system, a set of highly controlled universal colorants, and optimal dispensing equipment. The color delivery components within the Color Express System are thoroughly tested to ensure the highest-quality finishes every time. Be it touch-ups or new product launches, Color Express maintains an ideal match every time.
The Color Express product lineup includes wood finishes that have been selected based on strong performance and repeatability. Each product has been matched to thousands of colors from our ColorSnap Sherwin-Williams fan deck.
“We work diligently with our industrial wood customers to understand the operational pressures they face and how we can best help support them,” said Becker. “Color Express is a direct result of those collaborative efforts. We eliminate the need for holding extra color inventory, and through our proprietary system, you can rest assured that you’ll obtain an exact match for your color needs time and time again.”
“We work diligently with our industrial wood customers to understand the operational pressures they face and how we can best help support them. Color Express is a direct result of those collaborative efforts. We eliminate the need for holding extra color inventory, and through our proprietary system, you can rest assured that you’ll obtain an exact match for your color needs time and time again.”
The Right Technology For Your Needs
ColorExpress solutions are available in a range of proven Sherwin-Williams technologies, including:
Available Solvent-Borne Technologies:
- Conversion Varnish Primer
- Standard Conversion Varnish Topcoat
- 275 VOC Conversion Varnish Topcoat
- Precatalyzed Lacquer
- Wiping Stain
Available Waterborne Technology:
- Waterborne Acrylic Topcoat
Coming Soon Solvent-Borne Technologies:
- Vinyl Basecoat
- Spray Stain
- 275 VOC Precatalyzed Lacquer
- High solids topcoat and primer
Looking for Inspiration?
The Color Express System is backed by our comprehensive set of color tools to help you stay in front of shifting customer demands, including:
- ColorSnap® Fan Deck. Each product in the Color Express portfolio has been hand matched to our ColorSnap fan deck, enabling you to provide your customers with thousands of options.
- Trend Forecasts. From kitchen cabinets to building products, Sherwin-Williams delivers palettes that have been hand-selected by Sherwin-Williams color and design experts.
- Color Visualizer. Our Color Visualizer can help you drive your core color strategy, providing an enriched experience as consumers envision what your products, blended with Sherwin-Williams colors, could look like in their home.
- DATACOLOR® ColorReaderPRO. If you’re looking for a way to help your customers quickly identify their desired color while boosting your productivity, the ColorReaderPRO is your solution. This easy-to-use tool provides quick, reliable color matching to meet your needs.