Sherwin-Williams Expands Color Express Visualizer Program to Kitchen Cabinet Manufacturers
Launches inspiration tool for kitchen visualization
November 6, 2019
Sherwin-Williams, through its Industrial Wood Coatings division, announced the expansion of its Color Express Visualizer Program to kitchen cabinet manufacturers.
This online solution, initially launched in July for wood building product manufacturers, is now available as a customized tool that allows homeowners to preview alterations to their home’s kitchen virtually.
The Color Express Visualizer Program includes a variety of sample images and offers an “upload your own” functionality, so consumers can see cabinets, countertops, flooring, wall color, and more, blended with Sherwin-Williams colors on their kitchen or one like it.
“The kitchen is considered the heart of the home, and when looking to make changes to it, the infinite number of options available can make decisions a challenge,” said Jake Miller, industry director for Sherwin-Williams. “By offering this customizable tool, it gives kitchen cabinet manufacturers the ability to make the decision-making process easier for the consumer.”
A manufacturer can fully brand their instance of the Color Express Visualizer and customize it to align with their core color strategy, which allows this online tool to serve as an extension of their website.
Sherwin-Williams also offers the option to extend the core color offering, providing access to the entire spectrum of Sherwin-Williams colors, which is made possible through its Color Express System.
The system is comprised of product bases, dispensing equipment and inspirational color tools. Color Express gives manufacturers the capability to deliver customized cabinets in thousands of Sherwin-Williams colors and meet the growing consumer demand for personalization.
By offering this customizable tool, it gives kitchen cabinet manufacturers the ability to make the decision-making process easier for the consumer.
Jenna Simenic, Marketing Specialist - firstname.lastname@example.org