Industrial Wood 2020 Forecast

Color in Balance

On the verge of welcoming a new decade, consumers want to enter it as their best selves.

Our team at the Sherwin-Williams Global Color and Design Center (GCDC) understands the unique correlation between the growing desire for wellness and warmth and product design. Unique, custom finishes create spaces in the home or workplace that bring joy. This forecast is months in the making, and it is the intersection where color, design and pop culture trends across the globe collide.

Our forecast is broken into five themes – Haven, Heart, Play, Alive and Mantra — each telling a distinct story of joy, serenity and focus to the mind, body and spirit. Our color and design artisans are completely immersed in their craft — enhancing the natural beauty of wood. 

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