GI-218788-V Powdura Eco Introduction.mp4
(A child swings a plastic baseball bat, images of daily-use items made of plastic, manufacturing plastic food boxes)
[00:00:02] Imagine life without plastic. One of the world's most widely used materials due to its versatility, ease of manufacture and low cost. Plastics are used to make many of life's necessities like clothing, safety gear and packaging for our food and beverages. And in some cases, plastic can save our lives.
(A surgeon holds up a blood bag)
Although the benefits of plastic are plentiful, it is estimated that nearly 8 million tons of plastic pollution enter our oceans every year.
GFX: �Plastic waste inputs from land into the ocean�, Science, Feb. 2015, Vol. 347, Issue 6223, pg.768-771
Facts like this have compelled consumers to consider the environment when making purchases of all kinds from cars to toys and everything in between. Manufacturers from all industries are being held to higher sustainability standards across the entire value chain, from their own processes to their end consumers. To meet these changing demands, manufacturers need to implement new ways to reduce their environmental footprint. What if there was a way manufacturers could use pre consumer recycled plastic, potentially destined for waste for something useful?
(A colorful metal building)
A way to transform waste into something durable, protective and colorful?
(Technicians apply colorful powder coatings to various metal substrates)
The chemists at Sherwin-Williams have formulated a new line of powder coatings designed to do just that, introducing Powdura ECO.
(A mound of green powder grows as more is poured onto it)
GFX: 25% rPET
Powdura ECO powder coatings use a proprietary polyester resin made from 25 percent pre consumer recycled plastic.
(Powder coatings being applied)
This resin, combined with the strength and performance of Sherwin-Williams Powdura technology, elevates coating sustainability to a new standard. The innovation behind Powdura ECO is extraordinary. Each pound of Powdura ECO coatings contains the equivalent to 16 standard sized recycled plastic bottles. That means for every fifty thousand pounds of Powdura ECO powder coatings, that's eight hundred thousand water bottles potentially spared from waste.
GFX: Each pound of Powdura Eco coatings contains the rPET equivalent of 16 single use plastic bottles.
Suitable for use in interior and exterior environments, Powdura ECO coatings meet or exceed existing powder coating performance standards and may provide increased flexibility and impact resistance, according to internal test results. Powdura coatings deliver an exceptional balance of mechanical properties, excellent color retention and solvent resistance and are available in a wide range of special effects and color options.
(A mother and daughter are cooking and using a red mixer. Painted metal parts, and a kitchen with coated surfaces)
Powdura ECO powder coatings from Sherwin-Williams promote sustainability throughout the value chain and help reduce pollution by repurposing plastic waste. For manufacturers, Powdura ECO is a differentiator. Promoting sustainability in the world of finished goods without compromising performance, consumers can feel good about purchasing a product coated with recycled material.
(A man rides a bike, a woman examines lighting fixtures in a home supply store)
Powdura ECO coatings can also align with third party certifications that define and measure sustainability standards. The issue of plastic pollution won't be solved overnight, but as the world becomes increasingly eco conscious, staying ahead of environmental trends and implementing processes that benefit the circular economy positions all of us for success in the future. How can we collectively reduce our environmental footprints? We can start by exploring sustainable options together. Sherwin-Williams is committed to leading the development of sustainable processes that help preserve natural resources and to bringing sustainable coating solutions to market. Discover the power of Powdura ECO at oem.Sherwin.com.
GFX: Powdura ECO - oem.Sherwin.com.
Sherwin-Williams Launches Leading-Edge Powdura® ECO Coatings Made from Recycled Plastic. Pre-consumer recycled plastic transforms into durable powder coatings engineered to promote sustainability throughout the supply chain.