Colormix 2021 - Rythm of Color

Duration - 3:44

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  Welcome to the Sherwin-Williams global color and design center located in Greensboro, North Carolina. The heart of the wood finishing industry. Whether you are designing the latest furniture collection, Updating the color palette for a line of kitchen cabinets. Or looking to create an exciting finish for any other product. Our experienced color stylist stay ahead of emerging trends to help you identify and create the right color and style. GFX: Our color stylists have 142 years of combined industry experience. As a fully functioning wood finishing operation with direct connections to our color studios and wood experts in Asia and around the globe we're the resource you need and it's time to bring your creative vision to life on the finishing line. Join us as we tour the GCDC design studio application center and technical lab to see how Sherwin-Williams provides customized solutions that you can deliver a high quality finish with exceptional market appeal. We start our tour where the design process begins. The GCDC inspiration center. Get your creativity flowing by examining our collection of literature photography and artwork. Explore the latest in wood furnishings. Fashion and interior design from around the world. Next browse our panel library with hundreds of color panels showcasing the latest finishing trends. Examine particular colors or coatings and finishing techniques. Then, sit in the collaboration zone with our color stylist to identify opportunities for current and future projects. GFX: 500+ panels adorn the studio's walls. Every color panel you see in our library has been to the next stop on our tour. Our photography studio. The photos get added to our digital panel archive along with characteristics of the piece. For our custom panels, the studio allows us to send you color standards digitally whether you're designing just up the road or working with a production facility overseas. GFX: We have created nearly 1,850 color panels in the last year. From our design studio, we move into the main conference area where you'll meet face to face with our industry and color and design experts. We'll discuss the outcomes and steps to achieve your desired look. Or we'll do a custom palette assessment. Please review your current color palette and make recommendations to capitalize on current trends. It's one thing to be creative. It's another to be fast. Our stylists take your input and quickly create custom master and step panels for you to take your finishing operation. We'll also work with your manufacturing team anywhere in the world to ensure they can replicate the look you desire. GFX: More than 220 new products have been formulated in the technical lab. If there's ever a need to check your finish on a simulated production line, The application room replicates the conditions of a real world production environment. Here we also provide technical expertise and guidance to help make your finishing line more efficient and cost effective. GFX: Our 16 production machines provide. Infinite finishing solutions. Design never stops evolving. We're here for you with continuing education and ongoing training. Classroom style or a hands on. Our team is here to help your team be successful. It's where design inspiration becomes reality. Come see us at the GCDC to learn more about how we can work with you throughout the design process. From education to creation to production. Visit our website to schedule an appointment. GFX: oem-sherwin-williams.com/gcdc