wood panels

Color & Design Expertise

A great finish makes all the difference

Sherwin-Williams color and design expertise and services help you bring the latest color and finish trends to life.

Color plays a critical role in the world of wood finishing and is the biggest influencer in a consumer's purchase decision. With painted wood products gaining significant market share, color and finish are more important than ever before as you look to create differentiation with your products.

From the central location of the Global Color & Design Center (GCDC) in Greensboro, North Carolina, our team of color experts remains immersed with the produce development process, working with manufacturers around the globe to uncover trends, consumer preference shifts and new application techniques.

Our color and design tools, paired with our extensive industry knowledge, give manufacturers access to best-in-class finishing solutions.

Lauren West

Color and Design Director, Sherwin-Williams

As trusted partners throughout the product development process, experts at the GCDC continuously identify emerging color and style trends to ensure your palette is comprehensive and your finishes are going to sell. 

By having their finger on the pulse of what’s next, the GCDC helps manufacturers of wood products achieve beautiful finishes that fit within their production parameters and create more market appeal without sacrificing the beauty and durability consumers expect.

Global Color & Design Center

The Global Color & Design Center provides a number of services and resources to help you find your competitive edge.



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Get in touch with your local Sherwin-Williams representative to learn more about how we can be your complete finishing solution.

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