Marine Touch Up Solutions Marketing Video-Transcript
GFX: Blueprint rolling open with Sherwin-Williams �From Spec to Protect� written on it. A tub boat is in the foreground and the city of Cleveland in the back
Matt is on a boat
GFX: Matt Heffernan Sherwin-Williams Protective & Marine
Matt [00:00:07] Saltwater is extremely corrosive on steel, as everyone knows.
Mark is also on a boat
GFX: Mark Shultz Sherwin Williams Protective & Marine
Mark [00:00:10] When you do dry docking or new construction to your vessel, the products that are used are two-component, highly durable high-performance products, epoxies, urethanes.
Man touching up a boat
Tug boat moving in the water
When you go do touch-up and repair, we use a lot of single-component products like alkyds.
Matt [00:00:24] My customers get really frustrated with alkyds. They just don't last very long.
Mark [00:00:27] They don't have the same color, the gloss, the durability.
Two tug boats side by side
Fishing boats
Matt [00:00:30] Two-component products can be very tricky, especially for a deckhand. Their job isn't to mix paint for a living. You don't have enough A or you don't have enough B and the result is sometimes you don't know for a couple hours whether that material is mixed correctly or not.
Ship docked at night
So what my customers want is something that's easy to use, lasts a long time and saves them money.
Matt pointing to a SW cartridge gun
Painting a part on a ship
Mark [00:00:50] If I could use those same original products and provide them in an easy to use format, the whole vessel would last longer and be a longer lifecycle for the owner.
Dispensing product out of the cartridge gun.
Tug boat sailing into the sunset
SW Cartridge
SW Burst pouch
I can give someone a cartridge or a burst pouch and say, go over here and touch-up these areas in this space.
Dispensing touch-up product onto boat part
Touching-up boat part
Matt [00:01:09] Having that ability to have the same product that was used in the dry dock on a daily maintenance use is huge.
Mixing the burst pouch
Mark [00:01:15] Self-contained, easy to use, easy to mix, one-time use packet that they can go out and do touch-up and repair with and there's no excess left over.
Painting the product from the burst pouch onto a surface
Boat going down the Chicago River at sunset
Navy aircraft carrier
We're always trying to create and provide simple, streamlined, elegant solutions to our shipyards, to our commercial owners, to our Navy ships that provide ease of use, save time and ensure that the project is done right.
Checking wet film thickness of a surface with a mil gauge
Matt [00:01:39] Our products that we're developing now in these packaging solutions can do that for them.
GFX: Sherwin-Williams From Spec to Protect logo