V: An Analysis Report
V. For a singular letter, it can tell such a story. We named the Sherwin-Williams 2023 industrial color trend forecast V for a Variety of reasons. The most obvious may be that V is the Roman numeral for fiVe, and this year marks our fifth industrial color trend forecast and the fifth year of our DesignHouse. But the meaning doesn’t end there.
In V, we’re taking a deep dive into the analysis step — but we’re not just analyzing future trends, we’re analyzing our past, present and future.
We’re putting our predictions under a spectrophotometer to understand what we got right, what influenced unforeseen shifts and what this means for the next eVolution of color. We’re looking back to look ahead: our most thorough analysis to date educates this year’s forecast for the next three to five years.
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Watch our Latest Industrial Color Trend Forecast Come to LIfe
FUSE: The 4th Annual Sherwin-Williams Industrial Color Trend Forecast
Watch our premiere video capture the essence of FUSE and each of the three color palettes within our latest industrial color trend forecast. Each trend theme has its own unique aesthetic and story, showcased by colors that come to life through three short videos entitled Accountability Centered Technology, Building Fulfilling Futures, and Chief Empathy Officer. We welcome you to entangle yourself in the world of FUSE.Watch the Overarching Video Now
Inside The Vault
A Spark of Familiarity
A Desire to Connect
The desire to connect exists globally and locally, through art, culture, belief systems, nature, environment, government, science and technology. It is our responsibility to not only honor connection, but to challenge and disrupt the familiar. The themes in this forecast originate from the complex overarching global and societal mega catalysts that translate to consumer-centric, industry-identifiable, product-producing macro stories and motivate us to explore, escape and be empowered.
Learn more about Spark.
We Create our Own Community
We, collectively, create our own community, constructing, nurturing and owning connections. All of us own up to our responsibility to better our environment, our people, our planet. The Adapter, Alchemist and Advocate collections in this forecast originate from entangled mega catalysts that distill to macro-level facets, like technology, community and sustainability.
Learn more about OWN.
Expertise, Experience and Captivating Color
Life experience is the foundation of great design — it informs who we were, are and will be and shapes our perspective on our lives, the world and humanity as a whole. Expertise, unique experience and captivating color connect in this year’s forecast to showcase the multidimensional nature of Perspectives, physically and metaphorically, and encourage us to refresh our point of view by pausing and rewinding, pushing play, and fast forwarding.
Learn more about Perspectives.
- PAUSE & REWIND
- PUSH PLAY
- FAST FORWARD