Woodtone
Collaboration with Sherwin-Williams allows Woodtone to offer the best interior and exterior wood product options for their customers.
With forty-one years as a building materials supplier of siding, trim, and wood paneling products in Chilliwack, Canada, Woodtone has always been a family-run company backed by a culture of collaboration and positivity.
“The minute you walk in the door, you know they’re a unique company,” Bob Ricci, Strategic Account Manager, Sherwin-Williams Industrial Wood Coatings said. “They’re all about the customer experience.”
Woodtone is selective about who they work with, but they’re confident about their relationship with Sherwin-Williams.
“One of the best things about working with Sherwin-Williams is that our companies have similar values , allowing us to be successful together,” said Amy Malcolmson, Woodtone’s Marketing Communications Manager.
FORMULATING COMPETITIVE SOLUTIONS
A close six-year partnership between Sherwin-Williams and Woodtone formed when the two companies began collaborating on the development of specialty products to expand Woodtone’s offerings of prefinished product solutions.
Woodtone and Sherwin-Williams collaborated to create solutions that could compete strongly across North America.
In June of 2018, Woodtone launched their ColorSELECT™ collection after transitioning to the BP Siding Select topcoat with the help of the Sherwin-Williams team. Utilizing the BP Siding Select waterborne coating, this palette of 20 solid colors for fiber cement or engineered wood profiles provides a 30-year no fade limited warranty – setting Woodtone apart from its competitors.
“Sherwin-Williams is a household name – everyone has faith in their capability,” Malcolmson said. “That really gives us the confidence to go to our customers and have their buy-in and trust in these products.”
We know and have faith in Sherwin-Williams as a partner, that they are constantly investing in the future development of trends, and they’re on the brink of the newest, latest, and greatest. We basically have a direct line of communication with the trendsetter of North America.
ELEVATING CURRENT OFFERINGS
Woodtone seeks continual enhancements to their products to meet ever-increasing consumer needs. Most recently, the company rolled out new solutions for their Fineline wall and ceiling paneling profiles. Sherwin-Williams assisted with developing, testing, and getting into production a new low VOC one-coat semi-transparent for Woodtone’s interior and exterior soffit, wall, and ceiling paneling product line.
Ricci explained how Woodtone introduced a low VOC solvent stain company to Sherwin-Williams, who in turn used the solvents to create the newly launched stains for the Fineline paneling product line that utilizes square-edge patterns for penny gap profiles of knotty wood.
“The reason we made the switch was the constant development and commitment from Sherwin-Williams, making sure that this product was elevated above our current offerings,” Malcolmson said.
The building materials supplier also devotes attention to creating products that fill gaps in the market. As demand for treated trim products increased, Woodtone committed to developing a solution specific to their business that would outperform competitive products. After 12 months of testing with Sherwin-Williams, the two companies engineered the brand IsoTek – the first step in their two-step coating processes for the RealTrim™ Treated product line.
As Woodtone continues to utilize cuttingedge technology and coatings offered by Sherwin-Williams, they keep a pulse on their market and familiarize themselves with products, technologies, and services that can improve customer experiences throughout their business.
Product Solutions
Woodtone transitioned to the KEM Aqua BP Siding Select waterborne coating with the launch of a new color program for fiber cement and engineered wood and was able to provide a competitive 30-year no fade limited warranty. Read more about this product and the full Sherwin-Williams product offering for building products.
Learn More
Innovation and Collaboration
Sherwin-Williams and Woodtone have collaborated on the development of innovatve, highly customized products to expand Woodtone’s offerings of prefinished product solutions to fill gaps in the market and enable them to compete strongly in the marketplace. We are dedicated to helping our customers succeed with innovative products customized for their needs.
Learn MoreMedia Center
More Case Studies
Scroll to see more examples of how we've worked with our customers to solve their toughest challenges.
View All Case Studies
