GI_425000_3_EXTERNAL HE_VIDEO_SERIES_Jason Bolz_SHORT_2_v02.mp4
[gfx: fade up on Heavy Equipment]
[groovy jazz music]
[gfx: How does Sherwin-Williams set itself apart from other heavy equipment suppliers?]
[gfx: Jason Bolz, Vice President of Sales, General Industrial Division]
I would say there's really two things. First and foremost is a lot of the activities that happened right here in Minneapolis.
[video: working in lab]
We've got a wonderful laboratory with some really creative people, and they focus on what we call customized solutions. So our competitors, by means of comparison, will take a product, a platform that they have, bring it to a customer and say, try this. We, on the other hand, will take one step backwards and say, help me understand exactly what you need. And we're pretty good at asking those questions because honestly, oftentimes our customers don't know how to answer them.
[video: construction site, farm equipment, construction cranes]
And so we get all that information. And with that, we custom formulate a material that will not only work for their specific factory, but maybe even for that specific line on their specific factory. And it's derived such that it will drive these cost factors that I talked about earlier, efficiency, speed, those types of things. Right? And so that custom formulation is a huge component and it's something we do better than anybody else. That's only part of it.
[video: construction site]
The other half of it is bringing it to life in the field. We've got an incredible collection of women and men in the field, our technical service reps, that take these solutions and make sure that they work to the fullest possibility, to the fullest extent with our customers. So bringing it to that line, working with the customers, adjusting their equipment, designing their processes, is such that when they spray these materials, it delivers on the value proposition that we put in front of them to begin with. Total cost or total value is extremely important for all of the segments in general industrial,
[video: construction site cranes, farm equipment, bulldozers]
but in heavy equipment, in particular, it's incredibly important because they are high volume producers and the price point of the materials that they sell are also very high. Let me take you on a quick journey here. Imagine a large manufacturer of bulldozers. These things sell for hundreds of thousands of dollars, maybe even more. If I can use my coatings and solutions and services to drive more productivity for my customer, that allows them to sell one more unit a day, one more unit a week. If they can do that, that drives their revenue line. And when they do that, it's incredibly valuable.
[groovy music fades up]
Our mission is to differentiate Sherwin-Williams in this total cost in the heavy equipment space is absolutely the key.
[gfx: Sherwin-Williams General Industrial Coatings]
[groovy music fades out]
