Sherwin-Williams Releases New Powdura® Powder Coatings Color Guide

MINNEAPOLIS (March 1, 2019) – Sherwin-Williams General Industrial Coatings recently launched its new Powdura Coatings Color Guide, featuring more than 200 sample chips in a wide range of colors, textures and technologies for applicators in various industries. All finishes represented in the guide are in-stock and ready to ship from over 70 Sherwin-Williams facilities throughout North America.

“We launched the Powdura Color Guide at FABTECH in Chicago,” said John Morey, Sherwin-Williams General Industrial Market Segment Director. “The guides flew off our shelves. We had to ship additional copies from the office to our booth overnight.”

The guide is a comprehensive and accessible color tool for product designers, job shop owners, fabricators and OEMs, and incorporates a broad spectrum of chemistries such as epoxies, hybrids, polyester urethanes, TGIC and TGIC-free polyesters. The guide’s sample chips reflect market color trends for the next 3-5 years and are extremely close approximations to the actual color and texture produced by Powdura finishes.

“The Powdura Color Guide allows our customers to visualize the possibilities of powder coatings. It can help them find a unique finish for their job, ranging from our ultra-low-gloss CARC Green to the metallic sparkle of Intergalactic,” said Morey.

We launched the Powdura Color Guide at FABTECH in Chicago. The guides flew off our shelves. We had to ship additional copies from the office to our booth overnight.”

John Morey

General Industrial Market Segment Director

From UV protection to general wear and tear, there’s a specific Powdura technology for every environment. Powdura finishes are suitable for a variety of applications such as fencing, lawn equipment, outdoor dining sets, playground materials and steel fabrication, and provide exceptional abrasion, scuff, scratch and impact resistance. They deliver excellent part coverage and transfer efficiency, and can be reclaimed on a manufacturing line, leading to maximum product utilization.

Industry-leading sales and technical service support from Sherwin-Williams, paired with the new Powdura Color Guide, enables customers to shorten project lead times and improve cost structures. By offering more than 200 ready-to-ship products, the color guide allows applicators to quickly find the right product, in the right color – accelerating their ability to service their customers and improve their bottom lines.

To request a Powdura Powder Coatings Color Guide from Sherwin-Williams visit

About Sherwin-Williams General Industrial Coatings

Sherwin-Williams General Industrial Coatings offers innovative liquid, powder, and electrocoat technologies and expertise around the globe to manufacturers and tier suppliers involved with Heavy Equipment, Transportation, Building Products, Military, General Finishing and Design Finish products. Customers value the global reach of our capabilities combined with localized service at over 150 locations worldwide. The General Industrial Division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly-engineered solutions for construction, industrial, packaging and transportation markets in more than 110 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit

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